Year

2012

Location

Shanghai, PRC

Description

The task of the project was
redesigning the entrance lobby for a big fashion logistics department – with two conference rooms, an entrance lobby with a reception desk and a logo wall, and a second mezzanine level – which hosts a
minibar and a multifunctional room.

As the strongest element of the company’s brand identity was the purple colour that they have been using on all of their products and company materials, I suggested the colour for the main lobby also. Therefore the space is mainly white with accents of the company’s distinctive purple.
 

The main element is the reception desk which uses half of their logo image, the other one being reflected in the epoxy flooring. Another catchy element is the purple glass on the mezzanine floor and the coloured floors in the white conference rooms.